Whilst scrolling through my Instgram feed at the weekend I spotted an upload by one of my favourite high street retailers – Primark.
After reading the caption I couldn’t believe that this had actually been uploaded. Of course I understand that it’s a bit of ‘banter’ and fans in there late teens will buy because they like 1D, not necessarily to impress them. What about the fans who are as young as 8, who adore everything about 1D, who genuinely believe this will make their favourite member of 1D ‘notice them?’
It’s not even that, that is my main issue really. It’s the fact that Primark are enforcing the thought we don’t want any young girl to think. Wear make-up for the boys…!?
WE DON’T WEAR MAKE-UP TO MAKE THE BOYS LIKE US.
We wear make-up because we want to, whether that’s because it gives us confidence or we just like playing with it. And if you don’t want to wear it, thats fine. THAT is what we should be telling young girls!
I’m all for young girls playing with make-up, I’m sure we were all bought little make-up sets and nail polish as children. If they’re interested in it, then why not? I just don’t agree with young girls being led to believe that they NEED make-up to impress boys and they ONLY wear make-up to impress boys.
We are all aware that the younger generation are growing up quicker than children used to. I didn’t start experimenting with make-up until I was about 14, and didn’t start really enjoying it until I was 18. The exposure to ‘perfect’ celebrities, models and other role models has increased massively due to social media and how we can gain so much insight into our favourite celeb’s life. Even people who spend time talking to a camera and uploading videos to YouTube are becoming role models for thousands of young children.
This is why I think these role models need to be aware of their influence, the extent of it and WHO they are influencing. Make-up shouldn’t be seen as a tool to impress the boys, although I’m sure Sarah from The Apprentice will find that hard to believe…
Brands have just as much responsibility, but some clearly don’t take this serious enough. I’m not slamming Primark, but when you are a hugely influential brand you can’t afford slip ups like this one. What makes it worse, is that they still have this on their Instagram.
I’d love your opinions on this, I’d hate for any of my children grow up believe that make-up is a tool used to simply attract the boys…
EDIT: Since writing this post, Primark have seen it & removed the offending Instagram post. Of course this isn’t huge, but I think it shows how brands are being forced to listen to customers due to the ‘power’ they have. I for one are a happy bunny knowing they have seen their error (even if it did take customers kicking up a fuss) :)
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