YouTubers Signing Up To Vessel

In all honestly, I’m not sure when this was announced or whether it’s hit the UK but surely this is some form of exploitation? 

In a nut shell, Vessel is a subscription service (think Netflix) that allows you to view videos 72 hours before they are uploaded to YouTube (or other video websites). Of course, there is a fee, I think around $3 a month? Correct me if I’m wrong, I haven’t researched this too much, but from what I have read the idea of it made me so angry! 

In my opinion this is a sketchy business plan, the primary audience for popular Gleam YouTubers such as Zoella and PointlessBlog are young teenagers. A vulnerable, hard to reach audience which YouTube  has done a great job of targeting. These YouTubers are already paid thousands of pounds to promote brands, so why would they sign up to Vessel and expect their dedicated subscribers to PAY to watch their amazing videos early… It’s all about the £££, clearly.

This target market have no disposable income, except what they can get off their parents, which makes it even worse. They are heavily influenced by what these YouTube sensations say, and are likely to bug their parents until they fork out for the subscription. It may be a strong word, but it’s exploitation, all for some extra £££.

They go on about how much they ‘love’ their viewers. So they should, they would be nobodies without them, surely the least they can do is let them watch their videos for free? YES, They can watch them for free anyway but WHY should someone have to pay for the ‘privilege’ of seeing their videos a couple of days early? 

Let’s be honest, the bigger these YouTubers get, the less they upload. And they are so heavily constructed and planned it’s painful to watch, anyone else fed up of  some YouTube videos basically being long adverts? 

They need to make a living, yes I agree. But they are making a pretty decent living, with Zoella and PointlessBlog recently moving into a £1 million house… Surely the line needs to be drawn somewhere?

All in all, this is beyond a joke and it’s got to the point where their influence is so huge, I’m sure millions of young teenagers wouldn’t hesitate in getting their parents to pay for Vessel. Their income would significantly increase but don’t YouTubers earn enough? Even if they don’t, I don’t think this is an ethical business move and I think it’s an insult to the subscribers that gave them their fame if they sign up to this. 

I’d be embarrassed if I signed up to Vessel and was exploiting thousands of young teenagers, because it is exploitation.


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Are Youtubers Celebrities?

If you are a fan of a certain group of YouTubers, you’ll be well aware of the ‘big announcement’ made a couple of months ago. Zoella and Pointless Blog, who have several MILLION Youtube subscribers between them moved out of their Brighton flats into a house together. They’ve even got themselves a pet pug!

OK, so this may not be THAT exciting for you and me, but there were a lot of people who were pretty sure it was the best news of the year. Pictures have since circulated online of their house. The 5 bedroom.. well, mansion in Brighton is an amazing looking build. So it should be for around a million pounds, right?

Whilst I won’t go into the fact that they are spending a MILLION pounds on a house whilst in their twenties, highlighting just how influential these youtube sensations are (fair play to them). I will go into the media sharing photos of said mansion in Brighton. Zoella has already said she needs to have gates to ensure fans stay out, just like any other celebrity right?

My question – should they have been shared online? In all honesty, everyone deserves their privacy and its not nice for anyone to have teenagers camping outside your house. Well I imagine it isn’t favourable, can’t say I have many hiding in the bushes over the road from my house. A lot of people see them as normal people, which of course they are but they are a celebrity.

See, that’s the thing, they are celebrities now and whilst they may have loved sitting in the comfort of their homes talking to their cameras from their bedrooms, those days are gone. I mean of course they still film from their bedrooms, or one of the 5 anyway… But with followers and fame comes sacrifice. For a lot of celebrities, people knowing everything about you is that sacrifice. All sorts of photos and stories reach the media and you have little or no control over it.

Zoella and co don’t necessarily have a stand out talent or skill but in my opinion they’ve been in the right place at the right time. As this type of medium developed they had the first mover advantage, if you like, and brands took advantage of that new form of Marketing. The fact that their target market is one that that is traditionally found quite difficult to reach, made their proposition even more glamorous. Hundreds of videos and millions of subscribers later – they’ve become modern day celebrities (whether we like it or not…)

Should Zoella’s house pictures have been leaked? No, of course not. But they’re celebrities now (Zoella is on the Great British Bake off Celeb edition don’t you know), and they can’t expect anything less. Now, I’m off to get myself a pair of binoculars and a ticket to Brighton…


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Review / Fifty Shades of Grey

Fifty Shades of Grey

On Friday night I went to see Fifty Shades of Grey with my boyfriend. I was quite happy to go alone as I couldn’t find anyone who wanted to see it, but I think he was intrigued as to what all the fuss was all about so he tagged along. 

Does it live up to the hype? I think it depends on a) whether you have read the books and b) what you were expecting. If you’ve read the book you understand the small things that aren’t shown in the film, and why Christian is the way he is. This won’t be shown until the next film but I think it’s good to have the context. My boyfriend made the comment ‘Christian is sick’, which is probably true to someone taking it at face value, without reading all thee books – but we know the reason behind the behaviour. Some of the scenes translate to some really awkward scenes on screen but I just think it emphasises the niavety of Anastasia. 

There has been a lot of hate for the film, even before it’s release, commenting on how the film is showing an abusive relationship and is a danger to impressionable young women. Firstly, everything in the relationship is consensual. The relationship Christian outlines may not look healthy to the majority of people, but it works for all parties involved and they agree to all aspects of it. Just because it isn’t healthy for you, doesn’t make it unhealthy for everyone else. Christian asks Anastasia multiple times if she is OK with it, telling her she can leave, but she choses not to.

We start to see that the relationship with Anastasia changes the dynamics of Christians usual relationship, to the extent that he relaxes on the contract and just wants to be with her, with some form of ‘rules’ of course – but even if this wasn’t the case, there is nothing wrong with the relationship, after all it is fiction anyway…

If you are expecting porn, go online and watch some as this isn’t for you. Expect some pretty intense sex scenes, a lot of boobs and Jamie Dornan looking mighty fine. Although he isn’t my Christian Grey he plays the part really well. Dakota Johnson is also amazing and the chemistry the two have is unreal. 

If you do go and watch it be prepared for the fact you’ll have to see the next films, it ends of a pretty big cliff hanger, which I suppose is pretty frustrating, but it’s the same as the books – roll on the next film.

Would I see it again? Yes, so if anyone is looking for someone to go with, I’ll be there! If you don’t like the idea of Fifty Shades of Grey, don’t read/watch it just so you can have an opinion, spend your time doing something constructive. There are plenty of books that actually promote/discuss rape, murder etc – so why aren’t they under the limelight when brought to the big screen? Why do we all seem scared of anything other than ‘vanilla’ sex? The film is an 18, not a PG!


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Spring ’15 Fashion Wish List

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As soon as Spring fashion lands on the high street I’m lusting over classic navy and stripes. I’m also in the market for some new gym shoes and I adore these patterned ones from Nike – regardless of the huge price tag!

Nike Free Black Violet Print //  Black Felt Fedora // Black Knee Ripped Disco Pants // Long Sleeve Wrap Front Sleeve Blouse // Lovely Motif Tee // Stone Draped Trench Coat // Long Sleeved Stripe Top.

What are your Spring wardrobe staples?


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Fragrance Direct: Top Picks

I’ve been using Fragrance Direct for years and have loved seeing it grow into something that stocks decent high end make-up at a discounted price. If  you know what shade you are in a particular foundation, why go to a counter to buy it when you can save a couple of quid online? It’s also a great excuse to add extra to your basket!

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If I’m after a MAC lipstick, I always check Fragrance Direct to see if they have it. They currently have a collection MAC lipsticks in stock and I’m trying not to add 5 to my basket. They’re £13.99 saving yourself £1.51, not a huge saving but try an find MAC lipsticks cheaper… it’s hard!

I’d say that around 80% off my Essie collection has come from FD. Why pay £7.99 when you can get them for £2.49? They have some amazing shades in at the minute, I need Vested Interest in my life!

If you are lucky, you can sometimes get a good deal on Real Techniques brushes on Amazon. But if you can’t and you want to buy them anyway – FD have a huge selection and you can save up to £2 in the process.

I’ve heard loads of amazing things about HD Brows and Fragrance Direct have their Powder Base Foundation for £3.99 – a huge saving of £21.95!

I love Rimmel Foundations and their Lasting Finish foundation is £4.99 – saving £3. If you are looking for a new foundation, it makes sense to pay less than you have to, right?

I’m a huge fan of shadow sticks, they’re so easy to apply and blend. I’ve read some really good reviews of the Revlon Colorstay Shadowsticks – a massive saving of £6 means they’re just £1.99. I’ll take one in every colour way please!

Maybelline mascaras are raved about in the blogosphere and you can save £2.74 on The Rocket Volum Express Mascara at FD – be careful not to end up with 5 different mascaras in your basket like I usually do…

L’Oreal Lipsticks are also a much loved product with beauty bloggers, this Privee Colour Riche Lipstick looks like the gorgeous everyday nude… need!

If you are a bit of an eyeshadow lover you need the Revlon ColorStay 16 hour Eyeshadow Quad in your life. Only £2.50 and they have so many different shades you won’t be able to pick a favourite.

I got a set with some of the Clinique Anti Blemish Solution is for Christmas and I love it. FD have the Anti Blemish Solutions Gift Set for £12.99 – saving £9! This would make a really nice gift, or if you want to try this stuff for yourself, definitely go for it!

Have you ever placed a Fragrance Direct order?


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Outfit: The Coat


I swear the day I got paid in December I was skint. Nights out and last minute Christmas presents left me praying for January pay day to roll around. One of my work pals and I had planned a lunch time shopping trip on pay day. This hyped up trip ended up being pretty crap and all I bought was a couple of lush bubble bars.

So, we decided to go again earlier in the week and it was so successful. If my lunch break was any longer I could have easily spend a couple of hundred pounds!

My favourite purchase is this coat. I definitely didn’t need a new coat but when I saw this and tried it on, I didn’t think twice at buying it. It was £20 in the sale and I bloody love it! I’ve paired this with a fairly neutral outfit; black jeans from New Look, green jumper from Primark and black knee high boots that I bought before Christmas from New Look.

I love how simple this outfit is and having a coat as a statement piece. How would you wear this coat?


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The Reality of Baking a Pinterest Recipe

Tie Dye Cake

Pinterest is full of mouthwatering dishes and I find myself scrolling through and pinning plenty that I think might be ‘easy’ and ‘achievable.’

I decided to try one for myself on Sunday, a tie-dye cake for my Step-dads Birthday on Tuesday. Of course, mine looks nothing like the one I tried to follow. I used part of the recipe, as this one was a tie-dye cake inside of another cake.

My first issue was when it came to mixing the food colouring with the cake mix. Look at those beautiful pastel colours… all I could manage was  some sludgy colours including a garish yellow and dirty looking green – so appetising!

Next, putting them in zip lock bags = mixture EVERYWHERE. By the time I had managed to get the mixture into the two cake tins I think there was more all over the kitchen than in the tins…

I shoved them in the oven and hoped that they would come out all Pinterest like – of course they didn’t. When I took them out of the tins one completely collapsed.

Disaster? Yes. So I threw loads of Betty Crocker Vanilla Frosting in onto of one and pieced together the collapsed one on top. To hide the disaster I covered it in Frosting and threw on a huge pile of hundreds and thousands.

Here is the reality of my baking experience!

Baking a recipe from Pinterest = DISASTER. I envy anyone who lives a
Pinterest perfect life. I image the people who post these amazing recipes to be Fairy God Mothers or something, either than or they’re normal and I’m just rubbish in the kitchen!

Have you ever followed a Pinterest recipe?


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Government to Pay Pregnant Women to Stop Smoking

Whilst on my way to work the other day, a report came on the radio suggesting that the percentage of pregnant women who give up smoking is higher when the government pays them to do so. It’s a proven fact apparently, one they want to roll out to all expectant mums.

Why is the money we are putting into the system being wasted on people who ‘can’t cope with being pregnant’ and feel smoking is their only coping mechanism? There are thousands of other ways that money would be better spent. I’m not one to say where it should be put to better use, but why are women not using the fact they have a HUMAN growing inside them as an incentive to kick the habit?

Studies have proven the effects smoking can have on your unborn child, so why would you even consider it? This is nothing to do with the level of education someone has received, it’s a message that is reiterated constantly. Would you put a knife to someone of you knew it would hurt them? No, so why continue to smoke whilst carrying a defenceless child whom you are its sole provider. It can’t rely on someone else to ensure its receiving the correct nutrients whilst growing before birth, can it?

The news story continued to explain that a study showed that those with less disposable income were more likely to respond to being paid to stop smoking and we’re then spending it on their unborn baby. Well isn’t that fantastic? Maybe if they DIDNT smoke they would have more disposable income in the first place, imagine that eh?

I’m sure the governments justification for this is that it’s cheaper to pay off women to stop smoking before the child is born, than have the NHS drained looking after those children who were effected due to smoking. Surely there will be expectant mums who will pretend they smoke to get this payment? We all know there are thousands of people cheating the Benefits system in Britain.

I’m not against people smoking, but the second you find out you are pregnant giving up smoking should be the first thing that crosses your mind. Why are these women being awarded for doing something they should do anyway? Give up smoking when you find out you are pregnant, find a different coping mechanism like everyone else does. One that doesn’t have the potential to detrimentally effect your unborn babies life.

Anyone else think this is crazy?


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Zoella Named One of the Most Influential People in the UK

Zoella joins the ‘New Media’ list of influential people in the UK, included in the annual Debrett’s 500 list. Am I surprised? Not at all. They make up current society, just like the politicians and journalists who also made it to the list. The only question I have is, when is it going to end?

If you aren’t aware of who Zoella is by now, you probably live in a hole. She has over 7 million subscribers on her YouTube channel, has appeared on numerous TV and Radio shows, wandered down the red carpet so many times I’ve lost count, has her own beauty line, and recently released her debut novel, Girl Online. Living with her YouTuber boyfriend, PointlessBlog (Alfie Deyes) they have millions of fans all around the world who hang off their every word.

They are both making millions from interviews, sponsorships, product launches, just like any celebrity – but surely it’s all got to collapse at some point? When will the next big thing come a long and they’ll be old news? When are they going to fade into the background? It’s inevitable it’s going to happen, but will it be next year, in 5 years or even further into the future?

It’s a demonstration of new media and just how influential YouTube and Social Media can be, but should they have this celebrity status? They’re just ‘normal people’ who filmed videos, edited them and uploaded them. I know people will argue this is a skill – but does it deserve celebrity status? Probably, I mean anyone seems to get that status these days… The scary thing is just how many young teens are looking up to them, wanting whatever they have and hanging off their every word. This happens with all celebrities, I know that. But YouTube is a lot closer to home, a ‘friend’ relationship is built up between the viewer and YouTuber in the comfort of their own bedroom. Which in my opinion is a scary thing knowing that the more often than not these YouTubers are advertising tools and their viewers don’t know that. I know regulations have been put into place, ensuring sponsored content is labelled, but is it too late? The relationship with Zoella and other big YouTubers has already been established, and like with any friendship, you have those rose tinted glasses on…

I guess what I’m trying to say is, yes we all know the influence Zoella and co have on their viewers, and if you’ve been reading my blog for a while you’ll 100% know my view. The influence they have is massive, their fan bases are a segment of the market brands used to find to hard to target, so I don’t blame them for wanting to use them… But when will it end? When will something else take over which sees YouTubers fade into the background? Surely it’s only a matter of time before technology and society moves on to the next big thing?

I’d love your thoughts…


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