I am a huge fan of The Apprentice, it’s full of cocky, deluded people who think they’re the next Lord Sugar. I like watching them bicker like school children and come up with the most stupid ideas ever. I like being able to sit at home thinking, what a bunch of morons, I could with this. I love the one liners, eye rolls from Nick and the bucket load of sexism.. oh wait, maybe not that last one.
Around a minute into the first episode last night, the first reference to how men are superior to women was made. One candidate referenced to how he can control any woman in business. Oh but it’s OK as he added that he can control SOME men too… probably the camp ones I’m sure.. Got to love those stereotypes?
I’m not saying that women are any better than men, or that we should feel sorry for women and people don’t agree were all equal. In my opinion I think both sexes are equal and that women are capable of doing what men are and vice versa.
Whilst we have come along way in proving we are equal, it frustrates me that not only are the BBC airing these comments but there nobody seems shocked that in 2014 this isn’t shocking. What makes it even worse is that the female candidate who led the task, told all of the women to ensure they wear short skirts and pile on the make-up as that is how they will win the task. Thankfully everyone else saw straight through her and were more concerned in her lack of strategy, but WHY have the BBC given this woman a shot on The Apprentice?
I know it’s a TV programme and we need some interesting people for entertainment, but is sexism really entertainment? The Apprentice has been going for 10 years and has a massive fan base, do they need to resort to negative publicity in order to gain publicity? They say bad publicity is better than no publicity, but is it really?
I’d love your thoughts on this as I do love the show, I just think it’s become a bit like a Zoo… and a sexist one at that.