Twitter blew up when the news that Zoe Sugg, Joe Sugg an Alfie Deyes would be singing in the chorus of Band Aid hit. There were a lot of ‘WHY?!’ and then some of the usual ‘They’re vloggers like us, we have to support them.’
For one, we don’t have to support someone because they have a blog or vlog – I really wish people would stop saying it. I don’t agree and support with what every other affiliate assistant does because we have the same job, I also don’t support what every single female does with their lives, so why do I have to support a fellow blogger? Can you also refrain from saying I’m jealous because I don’t agree with something Zoella has done? It makes you look like a sad little fan girl – just saying. I like Zoella but I’m also a Marketing Graduate who can’t help but look past the squeaky clean exterior and see that she doesn’t simply just sit at home and record videos anymore.
The three YouTubers have become the first non-musicians to ever take a starring role in Band Aid- which is pretty huge. Whilst a lot of people are angry and think this doesn’t make sense (on the surface it’s a little like ‘what the hek?!’), it’s so bloody clever. Well done to Sir Bob Geldof for thinking about the charity involved and how they can increase the reach of the track.
We are all aware of the influence of these YouTubers, I have stressed in past blog posts just how influential they are. As I’ve said in the past, my main concern in the lack of knowledge viewers as young as 8 possess on sponsored posts, PR and how their favourite online celebrities are making a living by adverting to them. They aren’t equipped to make these decisions and probably wouldn’t understand, which is a little terrifying. I know this is much like any media, but I think theres a different (and deeper) connection with YouTubers.
Viewers will buy almost anything with Zoe, Joe and Alfies name on, and I’d much rather it be a charity single than a badly constructed book or a bottle of shower gel. Yes, it’s an unusual fit and I know a lot of people are fed up of seeing their faces everywhere, but they’re the new, modern day celebrity. Companies are falling over themselves to sign deals with them and I think Sir Bob Geldof has very cleverly seen an opportunity to reach the teenage market, one that is hugely difficult to engage with. Bravo to him and it’s nice to see that Zoe, Joe and Alfie have accepted and are willing to get involved.