Whilst getting my fix of Fleur De Force on YouTube at the weekend, an advert from Always  was displayed. Whilst it gave me the option to Skip, I kept watching and I’m glad that I did. The video showed young women, men and boys being asked to run like a girl and fight like a girl. The results are sadly as expected, with one woman running on the spot worrying about her hair, because clearly we’re the weaker sex? The insult #LikeAGirl is thrown around all too often and whilst women are believing it, we can’t blame young boys for believing it either.

The video asks the same questions to young girls, who believe they can run fast like anyone else, can fight just like anyone else and swim as good as anyone else. For me, it’s amazing to see that these young people know that doing things #LikeAGirl isn’t an insult- as we see results just as men do. It’s somewhere in between the ages of 10 an beyond that this becomes an insult, where the differences in men and women in society is highlighted to them and confidence is knocked.

The video ends with ‘Why can’t Run #LikeAGirl also mean win the race’ something that is so powerful.

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Always are starting off a campaign to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

This simple phrase can have a significant and long-lasting impact on girls and women, and we all need to share this to redefine #LikeAGirl into a positive affirmation.

What do you do #LikeAGirl?

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*Just to note, this isn’t a sponsored post. I just think this campaign is awesome.