I’m sure you’ve seen enough of these posts to last you a lifetime but I thought I’d give my take on some of the points I’ve seen reappearing across the internet. I’m no expert, but I’d hate for someone to feel inadequate because they don’t follow the ‘golden rules of blogging.’ I’ve been blogging for over a year and a half and it’s my happy place, it should be yours too!
You don’t need a niche
I see so many people telling other bloggers they need to find their niche. You don’t! If you want to write about baking but love fashion too, write about both. Don’t let anyone put you in a box titled ‘lifestyle blogger’ if that isn’t what you want to be.
It might be nice to find your niche, I enjoy writing my ranty Marketing posts. But if I want to review a lipstick, I’ll review one.
It is your blog and you can write about whatever you like! Don’t let another carbon copy of a ‘top’ fashion blogger try to tell you otherwise.
People will come back to your blog because they like your style of writing, just as much as the content. Ensure your personality shines through – write like your chatting to a mate!
You DONT need a posting schedule
Another point which really gets on my nerves. This works for some bloggers, which is fantastic! But if you aren’t able to stick to a schedule, or feel like if you do, your posts may be forced, then throw that schedule in the bin. Personally, I post whenever I want. Whilst at University I had the time to bulk write posts, but in all honestly they were boring…
These days if I want to blog, I sit down, write a post and publish it. You don’t need to blog daily or 3 times a week to be successful. You’ll become successful when you are enjoying it. Unless you started a blog to ‘get famous’, in that case please leave my blog.
Social Media is hugely Important
I agree with this when people add it into their ‘tips’ posts.
However, pleas don’t create a Twitter account and spam other bloggers with your link, asking for a follow back or for them to check out your blog. Follow bloggers, engage with them and soon enough they’ll become readers when you tweet you have a new post.
There are now so many chats on Twitter, if you get time, join them, engage and swap links at the end. Soon enough you’ll learn the complex ‘blogger etiquette!’
You don’t need an account on EVERY single type of social media
I know a lot of bloggers who have special blog accounts for every single type of social media there is. I think this is unnecessary! I made a Twitter account for my blog when I started and since then it has become the only one I’ve used, with all of my ‘real life’ friends following me too. I use my normal Instagram and Pinterest accounts and although I have a blog Facebook page, I share some of my posts through my ‘personal’ account.
Do what works for you, don’t feel pressurised to create accounts across everything, you’ll probably only stick to a couple anyway.
Photos are not everything, don’t rush out and buy a DSLR unless you are into photography
Basically, the above. There are bloggers with all the gear and no idea and that shows in their posts. I like a good photo on a post, but I’m not great at taking them! I have a Samsung Galaxy Camera I picked because it had Instagram for Gods sake! As long as the lighting is good and you have a steady hand you’ll be fine. Invest in a tripod if you feel you need one, but do not be pressured into buying lighting, a DSLR etc, if you aren’t actually into photography. If you want to improve your photography, that’s great but don’t feel pressured into it!
Take time off
Don’t want to post? Don’t. It’s that simple! If you don’t feel like it or your personal life has taken over – that’s fine. Your readers will still be here when you get back to publishing your rambles. Don’t force posts, you won’t be proud of them, and trust me – it shows!
You don’t have to support someone’s decision because they are a blogger
This is the one that really annoys me, bloggers thinking we need to stick together. When Zoella released her book and some people disagreed with the fact it was ghost written, there were many bloggers who said we HAD to support her as a ‘fellow blogger’. We don’t, we can support whoever and whatever we want! You are bound to make some close blogging friends, I met some of mine in 2014 and it was amazing. Support people (or choose not to support them) for any reason you like. *insert sassy gal emoji*
The blogging community is not a bed of roses
As nice as everyone appears to be, we all know people have differences. There are people who are negative about everything, moan 24/7 and those who will be lovely to your face (Twitter) and get on WHATSAPP to their pals for a bitch about you. It’s real life, don’t forget that. Just be careful who you trust, only you can be the judge of that. Don’t share things you wouldn’t want everyone to know.
In a nutshell, do whatever you want and be whoever you want.