Lifestyle · Marketing

Zoella Named One of the Most Influential People in the UK

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Zoella joins the ‘New Media’ list of influential people in the UK, included in the annual Debrett’s 500 list. Am I surprised? Not at all. They make up current society, just like the politicians and journalists who also made it to the list. The only question I have is, when is it going to end?

If you aren’t aware of who Zoella is by now, you probably live in a hole. She has over 7 million subscribers on her YouTube channel, has appeared on numerous TV and Radio shows, wandered down the red carpet so many times I’ve lost count, has her own beauty line, and recently released her debut novel, Girl Online. Living with her YouTuber boyfriend, PointlessBlog (Alfie Deyes) they have millions of fans all around the world who hang off their every word.

They are both making millions from interviews, sponsorships, product launches, just like any celebrity – but surely it’s all got to collapse at some point? When will the next big thing come a long and they’ll be old news? When are they going to fade into the background? It’s inevitable it’s going to happen, but will it be next year, in 5 years or even further into the future?

It’s a demonstration of new media and just how influential YouTube and Social Media can be, but should they have this celebrity status? They’re just ‘normal people’ who filmed videos, edited them and uploaded them. I know people will argue this is a skill – but does it deserve celebrity status? Probably, I mean anyone seems to get that status these days… The scary thing is just how many young teens are looking up to them, wanting whatever they have and hanging off their every word. This happens with all celebrities, I know that. But YouTube is a lot closer to home, a ‘friend’ relationship is built up between the viewer and YouTuber in the comfort of their own bedroom. Which in my opinion is a scary thing knowing that the more often than not these YouTubers are advertising tools and their viewers don’t know that. I know regulations have been put into place, ensuring sponsored content is labelled, but is it too late? The relationship with Zoella and other big YouTubers has already been established, and like with any friendship, you have those rose tinted glasses on…

I guess what I’m trying to say is, yes we all know the influence Zoella and co have on their viewers, and if you’ve been reading my blog for a while you’ll 100% know my view. The influence they have is massive, their fan bases are a segment of the market brands used to find to hard to target, so I don’t blame them for wanting to use them… But when will it end? When will something else take over which sees YouTubers fade into the background? Surely it’s only a matter of time before technology and society moves on to the next big thing?

I’d love your thoughts…

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5 thoughts on “Zoella Named One of the Most Influential People in the UK

  1. I honestly don’t think it will end for Zoella. Maybe it’ll drop off for a couple of other YouTubers down the line when their fan base has grown up a bit, but I definitely think that Zoella has cemented herself as this generations celebrity. I think she will be like Fearne Cotton who started on childrens TV – Zoella will maybe not upload to her channel, but I definitely think that in the future she’ll still be in the spotlight, just maybe presenting TV shows or radio shows. I think as her current audience grows up, her content and things she is attached to will too!

    http://www.ceejayell.blogspot.co.uk

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  2. Not sure I get your point here :/ society and technology are forever evolving, but just because YouTubers are now celebs doesn’t make actors, singers, other celebs any less of celebs, so when a new “thing” does come along surely it’s the same? And to be honest, does it matter? There are very famous influential bloggers too. I really don’t see the issue here.

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  3. I don’t think the post it about there being a problem. It’s simply asking the question and for thoughts on those points. I for one genuinely think these people hold more power than most celebs. Being so close to a to millions of fans both in terms of age and interests and active on social media genuinely gives them the ear of the generation.

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  4. This is just my opinion, but I feel like youtube isn’t going to fade. If anything it’s becoming more mainstream/popular. That being said, I believe the beauty community is rapidly changing and older youtubers such as Michelle Phan and juicystar07 need to adapt to the change or they’re going to fade into the background. But back to Zoe, just like Hollywood some people fade while others, I.e BeyoncΓ©, stay popular for a very long time. Zoella is basically the BeyoncΓ© of youtube so I doubt she’s going anywhere anytime soon.

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