If you are a fan of a certain group of YouTubers, you’ll be well aware of the ‘big announcement’ made a couple of months ago. Zoella and Pointless Blog, who have several MILLION Youtube subscribers between them moved out of their Brighton flats into a house together. They’ve even got themselves a pet pug!
OK, so this may not be THAT exciting for you and me, but there were a lot of people who were pretty sure it was the best news of the year. Pictures have since circulated online of their house. The 5 bedroom.. well, mansion in Brighton is an amazing looking build. So it should be for around a million pounds, right?
Whilst I won’t go into the fact that they are spending a MILLION pounds on a house whilst in their twenties, highlighting just how influential these youtube sensations are (fair play to them). I will go into the media sharing photos of said mansion in Brighton. Zoella has already said she needs to have gates to ensure fans stay out, just like any other celebrity right?
My question – should they have been shared online? In all honesty, everyone deserves their privacy and its not nice for anyone to have teenagers camping outside your house. Well I imagine it isn’t favourable, can’t say I have many hiding in the bushes over the road from my house. A lot of people see them as normal people, which of course they are but they are a celebrity.
See, that’s the thing, they are celebrities now and whilst they may have loved sitting in the comfort of their homes talking to their cameras from their bedrooms, those days are gone. I mean of course they still film from their bedrooms, or one of the 5 anyway… But with followers and fame comes sacrifice. For a lot of celebrities, people knowing everything about you is that sacrifice. All sorts of photos and stories reach the media and you have little or no control over it.
Zoella and co don’t necessarily have a stand out talent or skill but in my opinion they’ve been in the right place at the right time. As this type of medium developed they had the first mover advantage, if you like, and brands took advantage of that new form of Marketing. The fact that their target market is one that that is traditionally found quite difficult to reach, made their proposition even more glamorous. Hundreds of videos and millions of subscribers later – they’ve become modern day celebrities (whether we like it or not…)
Should Zoella’s house pictures have been leaked? No, of course not. But they’re celebrities now (Zoella is on the Great British Bake off Celeb edition don’t you know), and they can’t expect anything less. Now, I’m off to get myself a pair of binoculars and a ticket to Brighton…