In all honestly, I’m not sure when this was announced or whether it’s hit the UK but surely this is some form of exploitation?
In a nut shell, Vessel is a subscription service (think Netflix) that allows you to view videos 72 hours before they are uploaded to YouTube (or other video websites). Of course, there is a fee, I think around $3 a month? Correct me if I’m wrong, I haven’t researched this too much, but from what I have read the idea of it made me so angry!
In my opinion this is a sketchy business plan, the primary audience for popular Gleam YouTubers such as Zoella and PointlessBlog are young teenagers. A vulnerable, hard to reach audience which YouTube has done a great job of targeting. These YouTubers are already paid thousands of pounds to promote brands, so why would they sign up to Vessel and expect their dedicated subscribers to PAY to watch their amazing videos early… It’s all about the £££, clearly.
This target market have no disposable income, except what they can get off their parents, which makes it even worse. They are heavily influenced by what these YouTube sensations say, and are likely to bug their parents until they fork out for the subscription. It may be a strong word, but it’s exploitation, all for some extra £££.
They go on about how much they ‘love’ their viewers. So they should, they would be nobodies without them, surely the least they can do is let them watch their videos for free? YES, They can watch them for free anyway but WHY should someone have to pay for the ‘privilege’ of seeing their videos a couple of days early?
Let’s be honest, the bigger these YouTubers get, the less they upload. And they are so heavily constructed and planned it’s painful to watch, anyone else fed up of some YouTube videos basically being long adverts?
They need to make a living, yes I agree. But they are making a pretty decent living, with Zoella and PointlessBlog recently moving into a £1 million house… Surely the line needs to be drawn somewhere?
All in all, this is beyond a joke and it’s got to the point where their influence is so huge, I’m sure millions of young teenagers wouldn’t hesitate in getting their parents to pay for Vessel. Their income would significantly increase but don’t YouTubers earn enough? Even if they don’t, I don’t think this is an ethical business move and I think it’s an insult to the subscribers that gave them their fame if they sign up to this.
I’d be embarrassed if I signed up to Vessel and was exploiting thousands of young teenagers, because it is exploitation.