We all love our little spaces on the Internet where we can review products, ramble on about current issues and discuss fashion trends, but I don’t believe that’s what blogging is for the majority.
Of course, it’s nice to see a page view, an increase in bloglovin followers, a couple of comments on your latest post or how many clicks came through Google, but this isn’t blogging. I suppose if you do this for a living (full one job) then all of the above is integral to your livelihood, but if you don’t, take a step back and look at yourself.
You are stressing over why people didn’t view your latest post or you are desperately looking for a reason as to why they did. You check your Bloglovin account daily to see if you’ve had any new followers and heaven forbid there’s an unfollower, your day is ruined.
You take to Twitter and spam anyone who has shared or asked for links in the hope to see a page view, an interaction, a blog or social media following increase. Guys, just an FYI, we CAN see your spam, especially when it’s all over my timeline. Although I do find it quite amusing to scroll down your profile and see the same copy and pasted message 50 times over. Well done on hitting 1,500 followers there, I think about 10 of them have returned to your blog more than twice, and how many actually interact? What is the point in having these ‘followers’ if they don’t read your content and interact with it? To look good, it’s ALL numbers!
It’s as if some of us join in chats purely so we have a right to spam our link at the end. Yes, getting recognition for what you do is amazing, we all know just how long it can take from thinking of an idea to finally hitting that publish button.
I’m all for a share of a link/new post. I use HootSuite most days and find my views are higher than when I don’t. But that doesn’t mean than on days I don’t use it, I have a mental breakdown as my views are low. If you don’t blog for two weeks, your views are probably going to fall, please don’t make that the sole reason you churn out crap content on a daily basis. Quantity isn’t quality is a saying I hear so often and it isn’t true, there are some amazing bloggers who post daily who have amazing content, but if you aren’t 100% happy with a post and want to get it up because you need views/followers – delete it.
I’m not saying everyone is like this, but I think it’s nice to sit back and if you have no inspiration for a week and your followers/visits/interactions drop – who cares? You should be blogging for you, not so you have some snazzy looking stats to send over to PRs to try and bag yourself some freebies.
Blog because you want to, because you enjoy writing, because you like taking photos, because you want to interact with people with similar interests. Blog like you don’t care, write your opinion and don’t worry about what others think. Blogging is all about healthy discussion and being able to write engaging content to create that discussion, that should be the aim, not to reach 1,000 ‘followers’ who only followed you because you followed them. Well done for spamming your link and follow for following your way to blogger celebrity status…