When I saw this plastered all over my Twitter timeline tonight I was confused. I’m 100% for brands taking advantage of the reach and demographic of YouTubers and collaborating with them, but Velevtghost??!!!
Surely as a brand you would do your research? You want someone with a relatively ‘squeaky clean’ past? Someone who isn’t the queen of YT Twitter drama? Someone who hasn’t promoted unhealthy weight loss? Someone who doesn’t tell their ‘fans’ to self harm where nobody can see?
I don’t promote Guru Gossiper, but all it takes is a simple Google search and you’ll find threads full of screenshots and stories. There is even a tumblr account full of screenshots! Whilst I think some of the things Velvetghost has done are disgusting, I don’t care about her. I don’t care that the girl is a liar, is manipulative and a bad role model to her ‘fans’.
What I don’t understand is Primark. How can Primark not pick up on this? Why do Primark WANT this person promoting their brand? Have they simply not done their research or are they happy with Velvetghost promoting their brand?
If they haven’t done their research, it’s absolutely ridiculous! A business that is now worldwide can’t just pluck their ‘celebrity’ endorsements out of the air. Surely their brand is worth more than that?
If they have CHOSEN to have her after EXTENSIVE research than I’m even more annoyed. I can’t fathom why you would want someone with SUCH a bad reputation endorsing your brand, regardless of how many units they’ll shift (some people like her apparently). I understand that business is all about the £££ but is this the way to do it?
In my opinion the demographic of Velvetghosts followers are teenagers. Yes, a market that is seen as hard to target, but they are one of the most impressionable groups of society. They are easily blinkered into ‘fangirling’ over YouTubers and buying into Velvetghosts image (the one she portrays in her videos, not the b*tch on Twitter who is rude as f*ck to people, deleting tweets afterwards). Do Primark really want to be seen to targeting a market in such a derogetary way?
Surely if they wanted to use a YouTuber there are so many others out there? So many others with a decent reputation and a similar following that you’d WANT to promote your brand?
Basically, I’m baffled that they’ve decided to work with Velvetghost, I just can’t get my head around it. Yes, things on GG aren’t always *true* but the screenshots don’t lie (No, I don’t think they’ve been edited), and there’s got to be a reason that fellow YTers like Zoella and Becca Rose have dropped her as a pal?
Follow bethanyworrall on bloglovin’ to keep up to date with all posts!