There are always going to be brands that take inspiration for their products from others. It’s much like the blogosphere and why marble is all the rage with beauty bloggers at the minute.
Make-up Revolution are a brand who come under fire almost every time they release a new range. I usually ignore it as I don’t tend to use their products anyway, but I couldn’t get over the similarity between their new brush range Ultra Metals and Real Techniques latest range Bold Metals. I’m not against it, I just think the resemblance is insane.
I understand that there are businesses who are early adopters in their industry, the ones who have first mover advantage, those who are the dynamic companies who develop things first; the innovators. There are then those who sit back, take learnings from the product, it’s launch etc and use this information to follow up with their version, sometimes these can be pretty much identical. There are plenty of businesses across different verticals who make their millions on this model, so why would beauty be any different?
I applaud Make-Up Revolution (sort off) for seeing what works well in the market and replicating it at a lower price-point. Not only does it make it accessible to a market other products aren’t, they receive huge followings. But perhaps that is their USP? Their unique selling point is that they make these products more commercial? More accessible for those of us who don’t want to spend £15 on a lipstick or £20 on a make-up brush.
I feel companies like Make-Up Revolution come under a lot of scrutiny for having a business model that has been a successful one for other businesses for years. Whilst I don’t particularly use their products, I’ll probably give these brushes a go, not because they are Make-Up Revolution, but because they must have thought the Real Techniques ones were good, otherwise why would they copy? And whilst they want people to be loyal to their brand, ultimately they are happy piggy-backing on other popular products whilst making them affordable to a wider market. And to be honest, I’m OK with that.
What do you think about the similarity with these?
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