I took part in the #fblchat the other day, a chat I never usually have chance to take part in. The topic of whether you need to find a niche came up, one I’ve debated may times since starting my blog in 2013.
I feel like in the ‘typical blogging tips’ we all look at when starting a blog, we are told we need to find our niche, otherwise we’ll go un noticed. I was also told the same in this chat, I was told what Marketing is (my degree in Marketing and job as a Marketing manager made me laugh as I was being told this), and that branding is all about a niche.
Whilst refraining from telling said person to shut up I decided to write about it, as I’d love to hear what everyone else thinks about this topic.
So, do you need a niche for your blog? I’m 100% going to disagree and say no you don’t. I mean, I understand why people may disagree, it does make it easy to market yourself, but why restrict your creativity?
If I was to have got myself a little niche when I started, I would have been a beauty blogger. I mean, that isn’t an issue, as I am partial to a few beauty posts now and again, but they aren’t my favourite posts. I developed with my blog as not having a niche allowed me to do so. I decided I wanted to write about fashion, which moved into including a few lifestyle posts and some topical discussion pieces. A place where I can happily write about whatever I want!
You can still brand your blog, you just don’t need to have a niche? I brand my blog as well, a bit of everything, ensuring my branding doesn’t limit myself to just blogging about cheap beauty products or high end fashion. I want my blog to be a place people can come to read about pretty much anything, and I believe that having no niche allows me to do that.
Does not having a niche limit your opportunities with brands? People may disagree, but I don’t believe they do. By day I am a Marketing Manager for a number of luxury fashion sites. I wouldn’t walk away from a collaboration with a blogger because they also share recipes on their blog, or outfit posts of their dog.
I’ve been lucky enough to collaborate with various different brands within different industries because of my branding, my branding without a niche. My branding is me, it’s my writing, it’s my photos and well, my name. Nothing in this restricts me to being a gaming blogger or a food blogger. If I had remained a beauty blogger I wouldn’t have been offered a number of collaborations with fashion brands for example.
One thing that was brought up in the #fblchat, was that you can’t make money from blogging if you don’t have a niche. I can’t help but laugh at this statement as there are so many blogs without a niche who make a living from blogging. Even I (a very small blogger) have been offered opportunities to earn money from blog posts, and I know plenty of others who have. Also, even if this was the case – who cares? I’m sick to death of talking to bloggers who don’t even have a passion for writing and just want to know where the money is.
There is nothing wrong with having a niche, if you have a passion for fashion and just want to blog about your personal style, that’s great. But don’t let anyone stifle your creativity by telling you, you need a niche, because you don’t. If you want to blog about whatever you want, do just that!
What do you think? Do you need a niche?